Establish A PresenceMore and more people are looking for services and products on-line than ever before.A web site provides 24 hour advertising 7 days a week, for a fraction of what TV And Radio advertising costs.More Advertising for Less MoneyWith a web site you can have pages of full- color advertisements that run 24 hours a day, 7 days a week! You are able to present yourself and your services to your customers using many descriptive pages, images and interactive elements. This builds peoples' trust, which in turn, makes them more likely to purchase your products and services from you.Bolster Your Current Ad CampaignInclude your web address in your current ad campaign and people will turn to your site for more information. Save Time with Answers to Frequently Asked Questions On-lineDo you spend time answering the same types of questions for each of your clients? Well that may never stop but there may be some hope! With a web site you can put the answers to these frequently asked questions on-line and have your customers visit these pages for a little self service.Educate Your CustomersThe first step of any sale is getting the client familiar with what you are selling. In this day and age more and more people are looking on the Internet to get the information they need to make educated buying decisionsCreate a New Customer BaseDid you ever notice that many people who use the Internet do so in place of the old school, traditional methods (newspapers, yellow pages, etc)?With a web site you will be able to reach a whole new segment of potential clients that may have missed your current ad campaigns. A good, informative web site will attract many people who may not have heard of you otherwise.Get EmailWith your web site you will also get email addresses for your business. On your site there can be a link where people will be able to email you for additional information. This is a fast and effective form of communication that enables you to communicate very efficiently with potential customers. Time is money in a small business; with email you'll be saving both.Establish a Relationship with your ClientsPeople generally prefer to do business with people they "know." On your site you will give people the opportunity to get to know your business (and perhaps you) and feel more comfortable with you. Once this is established they will be more likely to want to do business with you as compared to the other, similar company whom they know nothing about.A picture or profile of you or your associates will make you more real to the client and make the client more likely to contact and communicate with you. Post some informative videos and get active with social media and you've taken the concept to a whole new level.Gather Contact InformationA traditional printed newsletter can be an expensive and time consuming promotional action. With printing, postage and time spent, the costs can add up fast. With a web site you can have people who would like to receive your newsletter send you their email address. You can then email your newsletter to all of the people in your database, automatically! You don't need to pay for printing or postage for these newsletters. Continual contact with prospects is a proven tactic which directly leads to more inquiries and sales!